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Seize the Moment: Unlock the 340M Russian-Speaking Market with Yandex 风口机会,用Yandex解锁3.4亿人俄语市场!

· 4 min read 4 min阅读

After Western companies withdrew from Russia, Chinese enterprises face a historic opportunity. This article recaps trade seminars sharing how to use Yandex for targeted marketing to develop the 340-million-person Russian-speaking market across Russia and Central Asia.

俄乌冲突后欧美企业撤离俄罗斯,中国企业迎来进入俄语市场的历史性机遇。本文回顾了全俄通在广州、佛山、东莞、厦门等地举办的外贸分享会,分享如何利用Yandex进行精准营销。

Key Takeaways 核心要点

  • Western company exits created a historic vacuum for Chinese businesses in Russia 西方企业撤出为中国企业在俄罗斯创造了历史性市场空缺
  • Yandex controls 60%+ of search traffic in Russia and CIS countries Yandex在俄罗斯和独联体国家控制60%以上的搜索流量
  • 340 million Russian speakers across Russia, Central Asia, and Eastern Europe 俄语使用者遍布俄罗斯、中亚和东欧,共计3.4亿人
  • Targeted Yandex ads deliver higher ROI than generic Google campaigns for this market Yandex精准广告在该市场的投资回报率高于通用谷歌广告

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