How to Promote in Latin America with Spanish-Language Marketing 做拉美市场，该如何推广做西班牙语推广？

Key Takeaways 核心要点

• → Latin America has 500 million people, primarily speaking Spanish and Portuguese 拉美拥有5亿人口，主要使用西班牙语和葡萄牙语
• → Native-language content generates 3-5x higher engagement than English-only campaigns 母语内容的互动率比纯英文推广高3-5倍
• → Localization goes beyond translation — adapt pricing, imagery, and cultural references 本地化不只是翻译——需调整定价、图片和文化元素
• → Key platforms vary by country: Mercado Libre, social media, and local search engines 各国关键平台各异：Mercado Libre、社交媒体和本地搜索引擎